By Nancy Friedman, the Telephone Doctor

Every business has one thing in common. Phone calls. Inbound or outbound…service or sales. How these phones are answered and handled is critical.

New software and hardware is constantly coming into the marketplace…and yet, the one thing that remains constant is how these phone are answered, no matter WHO answers it.

Telephone Doctor has a near full proof plan on improving customer service that will boost your employees moral – and more importantly – your callers will feel they have definitely “called the right place”. By using only a few of these Telephone Doctor tips – you will raise awareness and increase customer satisfaction.

Here goes:

We’ll start with the obvious. SMILE. And be sure you use our Telephone Doctor motto, SMILE BEFORE you answer the phone. Often times, it is too late to smile after you know who it is. There can be no discrimination when you answer the phone. Everyone gets a smile before you know who it is.

Assure the caller they have “called the right place”. This needs to be said before you ask for any information. It’s very frustrating to be interrogated before you welcome the caller. If you need information, be sure you welcome the caller first.

Be a good listener

Often times, this takes practice. If your mind wanders – or you find yourself “not terribly interested” in the call or the caller – you need a good listening course. Listening is an art, NOT a science. It needs to be practiced.

Take notes

Take notes, and then take more notes. It’ll also help you become a better listener. By jotting key words as the caller talks, you can refer back to any point in the conversation and the caller thinks you’re a great listener. It can be very dangerous to be on the phone without a pencil and paper. Good notetakers become great on the phone.

Use buffers

“BUFFER WORDS” in Telephone Doctor language means the words before the key point. “Good Morning”, “Good Afternoon”, or “Thanks for calling” are buffer words for your company name. Use buffers when you ask a question too. Just blurting out a question can become offensive. Using a soft buffer before the actual question is an excellent technique to learn. Example, if you need to ask several questions to gain more information, a good buffer might be: “Mrs. Jones, so that we can get you exactly what you need…I’ll need to ask a few questions”. That way the caller is notified… prepared…and expects the questions…rather than feeling as though you’re bombarding them with one question after another.

Take your time

Remember Telephone Doctor Cardinal Rule # 4, “Rushing threatens callers”. Sure – you may need to take as many calls as possible, but at no time does anyone want you to sacrifice quality for quantity. There are many ways to ask questions that can help move the conversation along.

Stay in control

Sometimes it seems as though a caller can wander off into another world. It’s up to us to get them BACK ON TRACK. There are several ways to do this. One is to tell the caller, “The story about your great-grandmother sounds very interesting, but I know you called with a specific question, and I’m eager to help you.” In other words, you’ve acknowledged what they’re wandering off about, and yet you’re still in control. Indeed, some calls are more challenging than others. When you learn to stay in control of the call, it’s much more fun.

Enjoy it! Have fun! And when all else fails…go back to tip #1.

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Nancy Friedman is a featured speaker at franchise, association & corporate meetings. She has appeared on OPRAH, Today Show, CNN, FOX News, Good Morning America, CBS This Morning & many others. Nancy is the author of 8 books on sales and customer service and is the spokesperson in the popular DVD customer service training programs. For a demo of Nancy call 314 291 1012 or visit

Nancy Friedman

Nancy Friedman

Communication and customer service expert Nancy Friedman, The Telephone Doctor, founder and chairman of Telephone Doctor Customer Service Training, is back in the saddle again. Well, back into live onsite programs, and still offering her ZOOM programs, in a cost saving manner. Whichever you choose, onsite or Zoom, you’ll be glad you did. The reviews are excellent, and audiences have loudly applauded her in either area. Sales, customer service and communication skills are her area of expertise, and she welcomes calls, texts, or emails. You can reach her directly at; through the website at, where you can sign up for her newsletters; or call/text directly at 314-276-1012 central time. Bring it on. Whether you need a keynote speaker or workshop/breakout speaker on customer service and communication skills, you’ll make a great choice.