By Nancy Friedman, Founder and President of Telephone Doctor Customer Service Training; Keynote Customer Service Speaker

If you’re in sales, it’s obvious we remember our customers. But how do we get them to remember us? Consider these:

Number one – When you call a customer, don’t ask them how they are first thing; ask them if they have a moment to talk. It’s very considerate. Very few others do this. Be the one that DOES, to be remembered.

Number two – When you do have a good phone conversation, send a short email acknowledging it as soon as you’re off the phone. And yes, keep it SHORT. That’s not the time to send a squeal to Gone With the Wind. Also, same process after a face-to-face meeting as well. Don’t wait too long to do this.

Number three – After each order you get from a customer, send a handwritten thank you note. You will stand out. They will remember you.

Number four – Make them laugh. I have never met anybody who didn’t enjoy laughing. You don’t need to tell a joke to make somebody feel good or laugh. When you hear the laughter, they will remember you.

Number five – A sincere compliment works 100% of the time. Nothing gushy;-nothing over-the-top. A genuine compliment is always welcome and seldom forgotten.

Nancy Friedman

Nancy Friedman

Communication and customer service expert Nancy Friedman, The Telephone Doctor, founder and chairman of Telephone Doctor Customer Service Training, is back in the saddle again. Well, back into live onsite programs, and still offering her ZOOM programs, in a cost saving manner. Whichever you choose, onsite or Zoom, you’ll be glad you did. The reviews are excellent, and audiences have loudly applauded her in either area. Sales, customer service and communication skills are her area of expertise, and she welcomes calls, texts, or emails. You can reach her directly at; through the website at, where you can sign up for her newsletters; or call/text directly at 314-276-1012 central time. Bring it on. Whether you need a keynote speaker or workshop/breakout speaker on customer service and communication skills, you’ll make a great choice.