By Nancy Friedman, Keynote Speaker, Customer Service Expert, President, Telephone Doctor Customer Service Training


What’s a NUM call?

Don’t look it up – because we made it up.

It means a No Ulterior Motive call or some sort of genuine, non-sales type contact. It’s when you think of someone and send a note, article or pick up the phone and tell them “Hello.” “Thank you for being a great customer.” “We appreciate you.”

One of my favorite type of call is simply calling a client, friend or relative and letting them know I was thinking of them. No fires to put out, no sales pressure, a simple, genuine hello; we appreciate you type of call.

The gesture is so appreciated by the person. No one ever resented that type of call. I often told them this was a “no ulterior motive” call. That usually got a chuckle. 

When was the last time you made a NUM call to a client, friend or relative to say hello or I appreciate you. I like you. You’re a fun person. 

Why not today? Go on – do it!

Nancy Friedman

Nancy Friedman

Communication and customer service expert Nancy Friedman, The Telephone Doctor, founder and chairman of Telephone Doctor Customer Service Training, is back in the saddle again. Well, back into live onsite programs, and still offering her ZOOM programs, in a cost saving manner. Whichever you choose, onsite or Zoom, you’ll be glad you did. The reviews are excellent, and audiences have loudly applauded her in either area. Sales, customer service and communication skills are her area of expertise, and she welcomes calls, texts, or emails. You can reach her directly at; through the website at, where you can sign up for her newsletters; or call/text directly at 314-276-1012 central time. Bring it on. Whether you need a keynote speaker or workshop/breakout speaker on customer service and communication skills, you’ll make a great choice.