By Nancy Friedman. Customer Service Keynote Speaker, President Telephone Doctor Customer Service Training.

If I could I would eliminate that phrase from Customer Service and other folks who try to help others.

Watch this one minute Video Blog and see for yourself.

There is no way one person can understand the feelings of others.

You can sympathize – you can say: “I’ve never had that experience” – you can say “that has got to be very frustrating” You can say “I can’t imagine what you’re feeling”. You can say: “I’ve had that experience myself and I found it very frustrating”. But you should not say” : I understand how you feel.”


I was dealing with a customer service support person – who was pretty good over all – however, it stopped with the comment: “I understand how you feel”. This from someone who has been well trained on the product – and working with it day in and day out for years….. to someone who is experiencing it for the first time with much anxiety. There was NO WAY she could have understood how I felt. And I resented that statement a lot.

Avoid it if you can. It’ll serve you much better.

Nancy Friedman

Nancy Friedman

Communication and customer service expert Nancy Friedman, The Telephone Doctor, founder and chairman of Telephone Doctor Customer Service Training, is back in the saddle again. Well, back into live onsite programs, and still offering her ZOOM programs, in a cost saving manner. Whichever you choose, onsite or Zoom, you’ll be glad you did. The reviews are excellent, and audiences have loudly applauded her in either area. Sales, customer service and communication skills are her area of expertise, and she welcomes calls, texts, or emails. You can reach her directly at; through the website at, where you can sign up for her newsletters; or call/text directly at 314-276-1012 central time. Bring it on. Whether you need a keynote speaker or workshop/breakout speaker on customer service and communication skills, you’ll make a great choice.