By Nancy Friedman, Keynote Speaker, Customer Service Expert, President, Telephone Doctor Customer Service Training
What’s a NUM call?
Don’t look it up – because we made it up.
It means a No Ulterior Motive call or some sort of genuine, non-sales type contact. It’s when you think of someone and send a note, article or pick up the phone and tell them “Hello.” “Thank you for being a great customer.” “We appreciate you.”
One of my favorite type of call is simply calling a client, friend or relative and letting them know I was thinking of them. No fires to put out, no sales pressure, a simple, genuine hello; we appreciate you type of call.
The gesture is so appreciated by the person. No one ever resented that type of call. I often told them this was a “no ulterior motive” call. That usually got a chuckle.
When was the last time you made a NUM call to a client, friend or relative to say hello or I appreciate you. I like you. You’re a fun person.
Why not today? Go on – do it!
